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Nollywood is shifting into high gear. Actor and director Femi Adebayo has just inaugurated Euphoria 360 Hub, an ultra-modern 40-billion-Naira creative complex in Oregun, Lagos. Inaugurated on Tuesday, October 6, 2026, the center is already considered the largest private investment in Nigerian film infrastructure.
It was an event that brought together the elite of Nollywood. From Odunlade Adekola to Kunle Afolayan, including Ramsey Nouah, Richard Mofe-Damijo, and Sola Sobowale, everyone was present for the official inauguration of Femi Adebayo's most ambitious project. The hub was officially commissioned by the Deputy Governor of Lagos State, Dr. Kadri Obafemi Hamzat. Euphoria 360 Hub is not just a studio. It is a true city of creation covering the entire production chain.
And speaking of production, that's everything. This jewel located in the heart of the Nigerian capital includes two giant studios (568m² and 385m²) with an 8.4m clearance for special effects and CGI, integrated lighting, and modular spaces for films, series, commercials, and music videos. In this giant city, there is post-production, the heart of the project, containing a Dolby Atmos 9.1.6 certified sound mixing room, a first in Nigeria. Editing rooms, color grading, motion graphics, VFX and sound design rooms, as well as a Foley room for sound effects, are also integrated.
A School
The Euphoria360 Film Academy is at the center of the vision. It will offer training, masterclasses, internships, and networking sessions for young talents. The stated objective: not just to produce anymore, but to train the next generation. The site also includes photo, podcast, and music studios, a private cinema, dressing rooms, and production offices. Even before its inauguration, the hub had already hosted major shoots. Davido's music video "B4 B4" in collaboration with Mayorkun was shot there last August. Fuji singer Sulaimon Alao Malaika also recorded there.
In his speech, Femi Adebayo described the place as "a moment of becoming," the fruit of a vision born years ago. His father, veteran Adebayo Salami aka Oga Bello, could not hold back his emotion. "Every time I see Femi succeed, I pray to God to let me eat the fruit of my labor," confided actress Peju Ogunmola, who was present at the ceremony.
A New Era for Nollywood
With Euphoria 360, Nollywood finally has an infrastructure worthy of its global ambition. Long criticized for its limited production means, the Nigerian industry, the second largest in the world by volume, will now be able to produce films to Hollywood standards without leaving Lagos. It is also a strong signal for investors: creation is a profitable industry in Nigeria.